brand strategy

R & D + multi-brand strategy
By the financial crisis, China's exports is still showing 16% -17% negative growth, however, "the performance of 2009, Hengda has buck the trend growth in sales revenue and profit growth targets than 30% over the same period last year, a record high. "
Ji-Wan said, "Hantec 70% in the domestic market, while the shoes necessary for daily consumer goods, the impact is not significant by itself."

This reporter has learned, the domestic shoe industry nearly 1 / 2 products are for export. Financial crisis to Chinese shoe exports were seriously affected. 3 percent or even half of the shares back to the domestic market, which exacerbated the domestic footwear market. The face of increasingly fierce market competition, Ji-Wan has long recognized, "must take a different road, it will not be abandoned by the market and the rapid demand." This is the way children have been practiced Hantec - from product development to brand strategy, to the channel model innovation.

This reporter learned that, in 2009, Hengda successfully completed the first shoe industry, "state validated enterprise technical centers," "National inspection-free export enterprise" found, "cleaning shoes antibacterial deodorant product line," "leather seamless bonding technology "two shoes industry's only state-level technology projects to obtain project support.

Wang Ji Wanxin Kichi said: "This 4 'Guo Zihao' event, to speed up the pace of transformation and upgrading of enterprise." Will rely on "state validated enterprise technical centers," the R & D platform and continue to strengthen technological innovation, strengthen brand construction, multi-brand strategy, increase the integration of resources, operating mainly formed leather shoes, bags, giving the series concurrently brand brand leather leather model, with multiple brands with different positioning of the integrated development, to meet various consumer groups needs.

Brand Strategy in the enterprise under the guidance of both domestic and foreign markets Hantec has made great progress. With NINEWEST, the United States GUESS (Gass) and other international leading customer retention based on the deep collaboration, but also a smooth hand, Japan, Toho, Japan's Marubeni and other Fortune 500 companies. In the domestic market, adhering to the "creation to meet consumer demand" business mission, Hengda has launched the "customization" project.