brand strategy

R & D + multi-brand strategy
By the financial crisis, China's exports is still showing 16% -17% negative growth, however, "the performance of 2009, Hengda has buck the trend growth in sales revenue and profit growth targets than 30% over the same period last year, a record high. "
Ji-Wan said, "Hantec 70% in the domestic market, while the shoes necessary for daily consumer goods, the impact is not significant by itself."

This reporter has learned, the domestic shoe industry nearly 1 / 2 products are for export. Financial crisis to Chinese shoe exports were seriously affected. 3 percent or even half of the shares back to the domestic market, which exacerbated the domestic footwear market. The face of increasingly fierce market competition, Ji-Wan has long recognized, "must take a different road, it will not be abandoned by the market and the rapid demand." This is the way children have been practiced Hantec - from product development to brand strategy, to the channel model innovation.

This reporter learned that, in 2009, Hengda successfully completed the first shoe industry, "state validated enterprise technical centers," "National inspection-free export enterprise" found, "cleaning shoes antibacterial deodorant product line," "leather seamless bonding technology "two shoes industry's only state-level technology projects to obtain project support.

Wang Ji Wanxin Kichi said: "This 4 'Guo Zihao' event, to speed up the pace of transformation and upgrading of enterprise." Will rely on "state validated enterprise technical centers," the R & D platform and continue to strengthen technological innovation, strengthen brand construction, multi-brand strategy, increase the integration of resources, operating mainly formed leather shoes, bags, giving the series concurrently brand brand leather leather model, with multiple brands with different positioning of the integrated development, to meet various consumer groups needs.

Brand Strategy in the enterprise under the guidance of both domestic and foreign markets Hantec has made great progress. With NINEWEST, the United States GUESS (Gass) and other international leading customer retention based on the deep collaboration, but also a smooth hand, Japan, Toho, Japan's Marubeni and other Fortune 500 companies. In the domestic market, adhering to the "creation to meet consumer demand" business mission, Hengda has launched the "customization" project.

shoe king

Qingdao Hengda Group Co., Ltd. (hereinafter referred to as "Hantec") was founded in 1984. 26 years at the helm of the company's "shoe king" Wang Ji Wan, said he will not be making shoes, but each time with the dialogue, but always able to feel the grass-roots private enterprise to enterprise management, business model, business management of many classic talk.

"This year's listing of Hantec will accelerate the pace of business, the implementation of the operation of business entities operating and capital combine to promote multi-channel financing, give full play to the capital market in M & A, restructuring the role of the introduction of a brand influence of strategic investors, and promote enterprise restructuring and upgrading. "Hantec chairman Wang Ji 10 000 5 Economic Herald reporter on the case said.

Clearly, Ji-million industry plan, Hunter's future and not just "placing him" one corner of the Qingdao local private shoe in this capacity.

The sample of children's clothing

The sample of children's clothing in-kind quality standards was 66.7%, the main problems arising formaldehyde content and pH value is exceeded, do not meet the standard requirements for color fastness, fall short of fiber ingredients, and product identification of the problem. Among them, two batches of children's clothing excessive formaldehyde content.

Among them, the Queen Baby BABYCREATIONS card folder T shirt (baby products) were detected formaldehyde 70mg/kg, exceeded 200%. Meanwhile, the pH value of this comparison test substandard children's clothing all alkaline, January 25, 2010 Fine shoes recommended list Top9. Among them, the infant and appropriate health licensing Korean small jacket, fabric test results as high as 9.0 pH value.

Product labels that consumers understand the product quality, use methods, note an important basis for the basic situation is that consumers can correct an important guarantee for the rational use of the product. It is therefore recommended consumers to purchase, when to use children's products must scan labels, especially the product material composition, usage, precautions, in addition have to pay attention to see the product manufacturer name and address, the Executive standards and other important information.

Customs footwear and furniture imports

August 7 hearing, according to Argentina's Vice Minister of Trade Policy and Management, the data provided in the first half, Argentina Customs issued to Chinese companies footwear and furniture was significantly higher than the Brazilian import licensing business. Monthly average, which, footwear import permits issued each month to 615,000 pairs of Chinese enterprises, accounting for 39% of the total license, enterprises 560,000 pairs of Brazil, South Korea beat the world high-performance shoes, shoe market, accounting for 36% ; furniture import licenses to Chinese companies a monthly payment of 100,000, accounting for 60%, Brazil 60 000 enterprises, accounting for 30%, Converse Classic. It is reported that the Argentine Customs footwear and furniture imports from non-automatic licensing manual mode.

To this end, in a recent meeting of the Mercosur meeting, Brazilian President Lula tough to put pressure on the President of Argentina. Finally, in July the Government of Argentina substantial increase in imports of Brazilian business-related license, permit imports of Chinese companies had dropped sharply.

stock shoes

In 2009, the Chinese shoe industry by the financial crisis, a lot of shoe is a backlog of stock shoes, but shoes are a collective force, and become the footwear industry, a beautiful landscape.

Different from other shoes casual shoes casual shoes for comfort, light, personality-based, protective and functional casual shoes will continue to emphasize two main characteristics. Retro design features combine with fashion, in the style will be more expansionary, highlight the dynamic flow of lines. Men's casual shoes style tends to be more rational, emphasizing elegant and generous, modeling simple, smooth. Women's casual shoes comfort, elegant and dignified style changed little. In style, the simple expression lines, floating lines, lyrical and light, but also gives the fluctuation of pleasure.

The whole development to the simple. Simple is the main principle of this winter casual shoes. It is stressed that the development trend of the romantic style comfort, smooth uniform visual materials of mixed-use and easy to wear off the structural design. Men casual shoes emphasize the beauty, sports shoes and boots is the mainstream style to suit the needs of outdoor activities. Extensive use of color will correspond with the colors of nature are the main principles of this winter casual shoes. It is stressed that the development trend of the romantic style comfort, smooth uniform vision.

People can help shape leisure shoes, brand and content to modify dress to show themselves, derive an aesthetic pleasure and the symbolic spirit of the meet. From the use of perspective, leisure shoes should be both practical and aesthetic are two basic functions, the lack of which would seriously affect the use of casual shoes, casual shoes there utility function is a prerequisite, aesthetic, symbolic function is an important extension of casual shoes function.

As the shoes conform to the speed of the fast pace of economic times people desire for leisure, it will become a popular topic, people's values and aesthetics are also accompanied by the rapid socio-economic changes and increasingly in personalized, diversified features, comfort, fashion, health, personality become the focus of attention and new favorites. Wear comfortable shoes for casual, seasonal variation is not suitable for a wide range of people, it is not as easy as the other shoes were out of the stock shoes, and can stand all kinds of shoes in the invincible position. A stock casual shoes, it was only last one in stock.

Woman wearing high heels

Woman wearing high heels, sexy, fantastic, charming, all the advantages of a woman in a pair of high heels in the can glimpse. Therefore, the beauty of a woman -
Love high heels, a number of reasons. 1, upright posture: wear high heels, women naturally chest Qiaotun, chest and buttocks of two sexy site fully expose; 2, slim build: high heels for women increased, they become tall and beautiful; 3, The Line of Beauty : in particular, popular Jian Touxie this season, will be more perfectly shaped fluid from calf to toe the line, slim and sleek feel Who does not love? 4, worth collection: simple-minded than Hanhan sports shoes, casual shoes loosely scattered to scattered, high heels shoes is undoubtedly the treasures, from the upper to the heel, design eye-catching color and fine workmanship, are evoke a woman born to love material things; 5, create cute toes: the summer a lot of girls likes to nail oil, wear revealing high-heeled sandals with the toes of small, more stress a woman's sexy; 6, the performance of deportment: high heels Lianbu Qing Yi, to highlight the beautiful and perfect posture and deportment. For women, high heels are so many reasons worthy of love, how can we not have it?
High heels and a dress with how can the color it?
Select colors, red, black and camel gold four-color sufficient, in addition to clothing with a special addition, the four colors, it can be packed up everything.
Black: the most practical color, lay at the foot of a steadily for the country. The most essential of course, a pair of shoes, black high-heeled sandals spring and summer.
Camel: camel is the most basic color, but it is also very modern colors. Moreover, the camel in the autumn and winter and spring and summer has average performance, depending on the mix or you can create a modern, or able, or quiet temperament, free shuttle to different time and space. Bought essentials for the camel boots, the paragraph is simply wild. In the spring and summer, a pair of camel's high-heeled sandals is also a change master, with spring and summer beige, white, khaki, etc. Talking about color, light and color are very comfortable.
Red: red high heels seem unexpected is actually a very "eye margin" in a large dusty black shoes, the color of the overhangs can greatly increase your nice index. I suggest you buy a red tip in winter boots, in red open-toed high-heeled summer sandals necessary, you will find that two pairs of shoes will be easy for you buttoned with many fashionable.
Gold: the tide selection. From this autumn the tide of view, although gold does not have outstanding performance in the near future, but to remain popular, endless stamina. A pair of golden stilettos and other formal occasions, dinner is an essential finishing touch, with black, red clothing and other basic colors are a bit, definitely will let you in in a conspicuous black shoes. If you often will participate in some of these occasions, may wish to invest in gold high heels, although expensive, but definitely value for money.
Read style, focusing on recommended Jiantou Xie, this is the season's hottest high heels models, this first tip, with thin heels will be again in an epidemic fashion blowing wind. This Youjian You seem a little high risk of shoes, but also really charming. If you want to wear sashay it probably really need some skill! Jian Touxie is blessed with an extension of the role of visual leg, plus the popular fashion season, such as side slits skirt or trousers, thin tube, allows the proportion of elongated shape, with slender neat urban feel. The disadvantages are many, such as less comfortable, and to build lean people to wear to look good before.
After the air --- fine style with open toe: the exposed part of the more fashionable higher the index, which are open before and after the design is ideal for Gongchoujiaocuo night, the surface of the fine points of the feet with as little as possible;
--- The foot decorated with cross-stripe, after the package-type high heels: if ballerina as charming, just right of the exposed to the increased sense of elegance;
--- Toe and heel are closed high heels: If you do not take good care of your heel and toes, you can put them all hidden in fine shoes, revealing a beautiful arch of the foot like a string-like. Both open-shoes charm, but also all-inclusive sense of security shoes. Note that certain options Jian Touxie to express elegance, noble feeling;
--- Baotou, nude in heels with style: This is a very trendy style in recent years, in the evening with a combination of style and elegance without losing flavor, and it can be worn during the day;
--- Bandage-style high heels: This style is very special, indeed very beautiful, slim legs, but only for women, or prone to tying the dumplings suspected.
Want to be a feminine woman you? The first thing to wear high heels.

Children's shoes

Children's shoes children's shoes manufacturers generally refers to stocks for various reasons have not been produced by the children's shoes The shoe is sold out of product. Stock children's shoes cheap, even if the products are not any problems, but the lack of sales channels, only lower than the value of sales. Children's shoes can be divided into the entire single-stock inventory. Miscellaneous section stock inventory and defective products children's shoes. The entire single-stock children's shoes children's shoes and miscellaneous inventory models, their quality is very reliable, with no distinction between orders, but its price is much lower than orders, inventories are high than a little raggedy. Defective goods stock children's shoes low price.
Three children's shoes manufacturing base in Quanzhou, Guangzhou and Wenzhou.
1. The whole inventory is generally a single children's shoes because the guests did not timely delivery and the next one down product inventory, product design such a single, completely different packaging is intact.

2. Miscellaneous section generally refers to the quarterly stock children's shoes because the fight alone, while the remaining models of products, it's completely different is not complete, all styles, packaging is not uniform.

3. Raggedy stock generally refers to older children's shoes and return defective products returned, completely different. Packaging. More chaos, the quality is not reliable.

Stock children's shoes is a kind of children's shoes, children's shoes is the children's shoes (children's age range definition is very broad, usually 0-16 years). Children's shoes are designed for this age group who designed and based on the age characteristics of child growth and development of the feet designed to fit the shoes they wear, attention to light. Breathable, comfortable and suitable for healthy growth and so on foot.

Canvas shoes

Features:
Canvas shoes, canvas shoes, stock is the kind of canvas shoes in China, there also has a long history of liberation from the earliest canvas shoes, rubber shoes to today's mini-painted canvas shoes, canvas shoes, sports and leisure, Gao Tong canvas shoes, technology has very mature production are also high. Annual production of canvas shoes in China accounted for more than half of global output.
Canvas shoes in the shoe which is "long-selling" shoes, it is suitable for sale throughout the year. Canvas shoes for its lightweight, durable, inexpensive widely applicable around the world through people of all ages, whether it is traveling. Casual wear or exercise, are the best choice. Wear a pair of light. Lively, playful color colorful canvas casual shoes, easy to survive. Tour Cape is not only the most pleasant journey to life is to enjoy life the best.
Canvas shoes to become the darling of the trend, manufacturers have also put out of canvas shoes to play more tricks. Retro, sports, gorgeous, heavy metal, rock, horse hair, leather, denim, no matter what changes in birth, wearing canvas shoes, let yourself go let it be a necessary trend to single-items.
Canvas shoes take the jeans are immutable truth, take a pencil pants are no problems, even the suit and also take too, it is yuppie Fan favorite child. Canvas shoes is available through past and present, can even bring people to the future "symbols", canvas shoes are full of spiritual energy, gives the offensive tone of the "weapons", the end of canvas rubber shoes is a "media ", can help people find friends. Canvas shoes is not only a manifestation of cultural tension, is an extension of life symbol.

Dirty boots if you do not care how I do

1, cleaning tips
Dirty boots if you do not care how I do? First, the material should be clear boots, different materials have different processing methods and the use of cleaning equipment, basically as long as necessary to master the following three steps, you can extend the life of boots Oh!
A dedicated shoe brush to brush away the dust, then wiped clean once the decontamination agent.
2 with a good stretch of dry emulsion of shoe polish, then wax.
3 from a distance of about 15 cm away, to ways to draw the water spray as a protective film spray.
Dirt with a brush to Fluff Fur Brush with a special brush dust and dirt Leather surface and internal processes likely to have dust into the hair, using special brush to fluff in the dust and dirt removed. Cleaning Tips For the more difficult to clean up the dirt with a hard brush, if you still can not clear the eraser on a dedicated decontamination of leather. Sprayed with water spray Finally private jet to spray water to keep boots clean device durability, even dirty, also due to a protective outer membrane cleaning easier.
Second, according to classified status shoes
Repair tips Boots sorted out here facing the common complex diseases, categorized 11 break, whether it is fading toe, sole or heel damage problems, fix them altogether to tell you the secret, after reading all the boots were no longer trouble you, then worries ! Use adhesive Putty Toe Paint Falling off / peeling ** Leather spray paint Fading due to wear the toe, forming a gray mottled Road, a sense of choice and color of leather boots with stain **, 20 cm away from the average boots spray, remember that the average thickness to avoid different color. Adhesive patch shoes margin The junction of toe and sole making it easier for long-term wear and tear caused by scratching detachment, a serious point to the formation of openings laugh, not cause, the way to the level of waterproof Putty to repair to prevent smearing.
Third, seasonal time of admission
Storage Step Tips Even in a place with four distinct seasons, spring and summer and autumn and winter shoes worn entirely different, and therefore seasonal, the boots in the collection of pre-admission should pay attention to the following steps to approach, let out the next year when the winter boots are still intact. Rub the shoe polish after cleaning Soil and dust boots first clean, then rub on the shoe polish, shoe polish should not be too polished, uneven thickness should not be polished, or did a short while after the color is difficult to see. Add moisture deodorant Add moisture inside the boots, deodorant, can absorb moisture, prevent long-term collection of boots because, after a wet moldy, worried about the status of production, when the next season is still out as good as new. Fixed-fixed shoes stuffed newspapers Boots are most afraid of when they were squeezed in the admission deformation, it barreled into the bunched up into a newspaper or a shoe-like support, can effectively prevent the deformation boots, fixed its original shape. Into the dust bag Boots on the dust collection bag and then to avoid the dust attached to the surface or inside boots, remember not to bag sealed, leaving a ventilation slits allowed so hot and wet. Cool place with good ventilation Finally the boots into the shoebox, in a well ventilated cool place, stress points can be within the moisture desiccant into the shoe box, remember to regularly out on the shoe polish and maintenance.

the feet of that pair of shoes

As a professional woman, the feet of that pair of shoes can not afford to neglect. Shoes size small, but the overall image has great influence. The so-called "good shoes" must be able to protect your feet, let you go up and comfortable with good looks, and to your profession, the role of proportionality, so that the overall shape of your impeccable.
1, "comfort" as the priority principle: professional women's long work, a great need for a pair of comfortable shoes accompanying good. When the foot is no longer subject to undue oppression, bondage, the confidence will come naturally distributed.
Proposed purchase shoes in the afternoon, since feet expand slightly in the afternoon when, at this time are buying will be the most comfortable shoes to wear. Tried, please believe that the "first leg" feeling, must be comfortable, no pressure in Caixing. In addition, the proposal a good foot more comfortable shoes, may wish to buy a few pairs.
2, the best choice for neutral-colored leather Baoxie: shoe color is the most beautiful parts of the body, neutral such as black, brown, khaki, gray, beige and so on, with most of the color of the clothes to match, working women will always be the best partner. Many women will wear sandals to work, in fact, in the serious work of occasions, exposing the public image of the toe will cause negative effects.
3, always keeping the best shoe: outside a busy day, the shoes inevitably dirt, go home immediately after the clean-up, shoes with a plug-type file or newspapers to protect and clean with shoe polish and maintenance. Otherwise Over time, shoes will be difficult to restore the original appearance. Special materials need extra care of shoes, such as deerskin leather shoes can not be rubbed with a damp cloth, but must use the brush to clean. Like shoes and need a break, do not wear the same pair of shoes to work every day.
Recommend at least quasi-line two or three pairs of shoes in turn replaced. If the upper, heel has been worn, please immediately "sent for emergency", to repair or replace. Do not think that wore trousers or long skirts, shoes can be obscured defects. In fact, the shoes can not see dirt, wear only your own people, other people, but "vividly" see clearly.

The youngest deep heels collector

The 16-year-old girl from Texas has a pair of high heels Jane Aldridge sensitive than ordinary people, called the youngest "senior high heels collector." Excellent conditions for family or high school, Jane already has hundreds of pairs of high heels, not only Prada (PRADA), Keluoyiyi (Chloe), Chanel (Chanel), Balenciaga (BALENCIAGA) and other luxury brands , also of Belgium and Japan, Jane's favorite pioneer fashion brands, such as 马丁马吉拉 (Maison Martin Margiela), 安迪穆拉米 Baptist (Ann Demeulemeester), Ling Kawakubo (Comme des Garcons), Kansai Yamamoto, Watanabe Chun Mi (Junya Watanabe), Yohji Yamamoto (Yohji Yamamoto) and so on.
Jane's shoe should rather call it "shoe bank" is appropriate. Jane's match is always so full of "professionalism", and even the color of toenails and other such details are not negligent. Shoes and pants clothing replacement, instant transfiguration can be two very different styles, techniques with young age, Jane had to let us boast praise. Even Karl Rumsfeld, (Karl Lagerfeld) the Great, also expressed appreciation for Jane, in their own blog the most prominent position, to Jane's blog address did Link and special mark "my daughter".
Jane believes that shoes can dress better than the expression of personal preferences of style and design, love reading her favorite Haruki Murakami ready to go to college in New York, in the future to become a real fashion editorial or footwear buyers, believe that Jane's ability, this is definitely not a difficult thing, let us together following concerns that the youngest "senior high heels collector" it!